“wtv, it’s cool” is about my experience upon moving to LA — the transitions and changes I was seeing in my personal relationships and the community around me, and the struggles I faced within those transitions. For the music video, we wanted to expand on that idea even more, and so we chose to open up a space for dialogue around the role and effects of social media on our personal relationships as Millennials. While this was something I was experiencing really intensely at the time we also felt like this was something that a lot of young people would be able to identify with, as social media really has changed the way our real-life relationships operate.
The whole concept actually came to me as a visual idea before it was ever a song. I had this really vivid visual of me dancing around a colorfully lit apartment in my underwear, surrounded by balloon headed people frozen in a sort of party scene, accompanied by this lyrical idea along the lines of “I don’t got friends no more, they’ve got lovers and ex’s, loud sex and messes, and I’m just here dancing alone.” I wrote this all down in my notes on my phone and tried to write the song in couple of different sessions, but it just wasn’t coming out the way I wanted.
Then one day I had a session with a friend of mine, named Noé and a producer named Todd Spadafore, and I brought this idea to them to see if it was a concept that they would be interested in exploring. And everything really just flowed together! We came out of the session that day with the first draft of the song and I was hooked. I then took it to my partner, who I also work on music with, and we finished off the production together.